Immediately drive highly relevant traffic to your site for a surprisingly affordable price.
What is Pay Per Click?
Paid search experts that drive results
- Granular keyword targeting
- Relevant ad copy
- Effective customer journey
What is Google AdWords?
Google AdWords is the most popular pay per click Advertising system. We have a paid search team of experts who live and breathe AdWords.
In order for ads to display across Google you need an AdWords campaign which will contain a keyword (the search term you want ads to appear against) and ad copy with the message you want to display against this keyword. Keywords are given a bid which is the maximum you are willing to pay for a click on that search term. This enters into an auction when a search is made that triggers the ad to display. The bid, combined with other factors will determine where the ad shows and how much the cost per click will be.
The three pillars to success
In the search world, your organisation will want to show on the most suitable search terms based on your objectives. To achieve this you will need to target the right keywords with the right copy at the right time. This can be easier said than done. Getting the PPC marketing fundamentals are necessary to gain stronger positions and lower costs.
Reaching the right audiences at the right place and right time is central to this approach. PPC unlike other channels has vast amounts of data. Working with that data to develop an understanding, insights and actionable output is pivotal to continual improvements and success.
PPC management ensures that your ads will be seen by highly qualified prospective customers looking to buy
Our PPC management service guarantees paid search success:
- Make the most of your PPC advertising budget
- Get clicks from well targeted and qualified prospective customers
- Monitor your advertising performance with detailed monthly reports
- Speak to your own Google AdWords accredited consultant at any time
We don’t believe in a one size fits all approach to pay per click advertising. We don’t churn out PPC management packages like a production line.
Our paid search specialists will assess your advertising needs and create a bespoke campaign that’s designed to help you achieve your specific business goals.
PPC advertising is a cost-effective means of driving high quality traffic to your site. The most popular PPC platform is Google AdWords.
Why You Need PPC Management
If done correctly, PPC can give you a huge boost to sales with an impressive return on investment.
But if done incorrectly, you can expect to pay through the nose for poor traffic.
If you want your business to stand out on the crowded and competitive first page of the search engine results, you’ll need pay per click (PPC) advertising.
PPC used to be viewed as a means of complementing an organic SEO strategy. Now, as less and less space on the results pages is dedicated to organic listings, it’s hard to see how businesses could possibly survive without PPC.
Pay per click specialists
From large recognisable brands through to new start up brands, we have developed trust through delivering stellar results.