Paid Search
Maximise your advertising budget’s return on investment.
Make your site visible to prospective customers
Are you spending money on advertising but not getting the results you hoped for? Our team of Google and Bing Accredited specialists have the knowledge necessary to make your paid search advertising effective. We’ll take the time to understand your goals, whether that’s more leads, enquiries or sales, before creating a bespoke strategy for you.
Choose BCL Marketing to run your paid search and we can help you:
- Make the most of your PPC advertising budget
- Get clicks from well-targeted prospective customers
- Monitor your advertising performance with detailed monthly reports
- Take advantage of social advertising opportunities that are relevant to your target customer
- Optimise your strategy by monitoring how keywords are performing and identifying missed opportunities
Paid Search Optimisation
How well optimised is your PPC account?
- Bids that adjust to reflecting your organic search performance, ensuring that you don’t pay needlessly for traffic
- Structured testing that delivers key customer insights
What makes a successful campaign?
Arguably one of the most complicated PPC questions, but in short it depends on if PPC is achieving your objectives. Whilst for some agencies they may be happy with that, however we are a firm believer in continual refinement, optimisation and improvement. This circle of processes should never stop even when overachieving against objectives.
Our approach to continual optimisations goings beyond updating bids. Although bidding is a key aspect of optimisation, there are a magnitude of other factors to consider. We have developed a robust and successful continuous testing methodology that not only delivers improved performance but insights that can affect your digital and website content strategy.
Understanding the customer
At the heart of optimisation is understanding your customers and what makes them tick, as well as what doesn’t make them tick. Through various forms of messaging testing we can identify what works well for prospective customers. This is then filtered across paid search activity and can also enable further optimisations outside of PPC such as for SEO and onsite.
Paid Search Strategy
Is your paid search strategy integrated with your marketing strategy?
- Strategic approach to paid search
- Quarterly business reviews to recommend PPC strategy
- Deliver incremental conversions efficiently
- Key opportunities for growth
Objectives at the core of the approach
Each industry and each client has their own unique set of challenges. The paid search strategy is developed around these challenges. We hit these head on and open up new opportunities along the way. If you are looking to drive efficiency or have increased volume of conversions we are able to adopt the correct strategy. This is implemented from structure down to the keyword and ad copy selection to ensure maximum performance.