Achieve consistent and measurable results through automating your repetitive marketing tasks.
Marketing automation delivers a steady and significant revenue stream with an excellent ROI
Work with us, and we’ll develop an effective marketing automation strategy for your business:
- Get to understand your customers like never before
- Stop losing leads to your competitors
- Learn to identify your “hero” products
- Provide a more personalised customer experience
- Enjoy an improved brand reputation online
Many agencies seem to view marketing automation as a quick fix, as a process that exists only to save time. We couldn’t disagree more. We see it as a means of kindling fruitful long term relationships with your customers.
We’ll highlight the data you need for your marketing automation to work. We’ll unlock the secrets of successful email marketing, and teach you how to best nurture your leads in order to transform your prospects into loyal brand ambassadors.
Our Marketing Automation Service Will Set Your Business Up For Long Term Success
We Don’t Treat Marketing Automation as a Quick Fix
We’ll tailor an intelligent marketing automation strategy for your business – one that doesn’t simply automate the middle section of your sales funnel, but which instead focuses on securing long term success through continuously generating new leads to nurture.
We Take The Time to Get to Know Our Clients
When it comes to marketing automation, the one-size-fits-all approach never works. Good marketing automation is all about creating a personalised experience for your prospects, and to do this involves some in-depth knowledge of your customer profiles. Nobody knows your customers better than you, which is why we’ll always take the time to get to know you and your business before we plan our strategy.
What is Marketing Automation?
It’s when marketers use of specialist software to automate certain critical yet repetitive tasks.
From Twitter to email, it’s possible to automate almost anything. All you need is the right tools.
Automatic But Not Robotic.
Marketing automation involves nurturing your leads to convert them into paying customers.
You need to provide an experience that doesn’t feel automated.
And this isn’t easy.
How many times have you rolled your eyes at a generic marketing email? One that was obviously written by a robot?
That’s marketing automation done badly.
Save Time And See Better Results.
Good automation starts with collecting information about your customers. You then have to use this information wisely.
Your end goal is to deliver an experience that feels personalised.
Take marketing emails, for example. They should read as if they were written by a person and for a person. They should address the customer directly, ideally using their first name. And they should only refer to products and services that appeal to them.
There are two ways to achieve this.
One is to write every single marketing email yourself. For most businesses, that’s impractical. But for businesses with huge mailing lists, it’s impossible.
The alternative is to invest in marketing automation.
How Does It Work?
It’s all about collecting the right information. You need efficient data capture processes.
It’s possible to build up an accurate set of buyer profiles to allow for more effective marketing communications.
And by analysing the pages your prospects accessed, you’ll have an essential understanding of the specific products and services they’re interested in.
You can then use this information to create relevant and targeted content for all customers across all channels.
It’s legal, ethical, and if done correctly, almost always effective.
Why Work With BCL Marketing?
We have access to some advanced data capture tools. But more importantly, we know how to make good use of the data we capture.
We’ll show you how to use your customer data to create buyer profiles. We’ll demonstrate how to structure your emails so that they look and feel personalised.
Work with us, and we’ll design and deliver a successful automatic lead nurturing strategy for your business. No matter what marketing channels you use, we’ll create unique content for every step of the customer journey.