All the top ranking sites on the internet have strong backlink profiles. So how’s yours looking?
Any business that wants to enjoy long term online success will have to invest in a strong link building strategy.
An effective link building strategy includes:
- Understanding the most influential sites in your industry
- Identifying viable tactics for gaining links
- Generating high quality content to which key players in your industry will want to link
- Outreaching to key industry thought leaders
Good link building is ethical. We never resort to the sort of tactics that are frowned upon by search engines. We’ll never pay for a link, we’ll never make use of dodgy link farms, and we’ll never automate our processes.
Instead, we’ll take the time to develop a clear link building strategy that’s completely tailored to your business. This largely involves creating the sort of engaging and genuinely useful content that encourage natural and organic links from the most influential sites in your sector. Link building involves spreading your brand message online to encourage high quality and relevant sites to link to your business.
Why Invest in Link Building?
Links send strong signals to search engines that your content is useful, trustworthy, and authoritative. Think of them as like references on a CV. While search engines look to your content to determine what your site is about, they look to your backlinks to determine the value of your site.
Links from other sites to yours are known as backlinks, and the list of sites linking to yours is known as your backlink profile.
Given that search engines are constantly looking to return the most relevant and valuable results to searchers, a strong backlink profile will greatly improve your site’s chances of ranking for your target keywords.
Choose BCL Marketing and Expect Link Building Success
- We Know What Makes For a Good Link – Google wants high quality, relevant companies to rank at the top of the results, so your company needs links from other high quality, relevant websites in your sector. We know the difference between a good link and a bad link, and we’ll never waste your time and your money chasing poor quality links.
- We Speak Your Language – Unlike many SEO agencies, we won’t confuse you with technical jargon. We don’t do geek speak. We make a point of always communicating in plain and accessible English.
- We Know and Love our Clients – When it comes to link building, the one-size-fits-all approach never works. That’s why we’ll take the time to get to know you and your business before creating a bespoke campaign that’s completely tailored to your unique business requirements.
- We Have a Long Track Record of Success – We have a proven ability to deliver results for companies large and small. Our techniques just work, and we have the glowing testimonials to prove it.