Social Media Promotions

Making social media work for your brand and your audience

A unique and ROI focused multi-platform strategy
Every social media platform covered
An experienced and knowledgeable team, led by data which informs direction
A proven track record in setting social media strategy

Your social media strategy is important – let BCL Marketing help

Too often businesses plough time and money into strategies that focus on the wrong channels, wrong people and wrong content. It can feel like a mountain to climb.

In our experience the most important questions to answer are:

What is your social media goal
Who are you trying to engage with?
Where is your target market already active online?
How will progress be tracked and how will you know when you hit your goals

The team of social media specialists can help you answer those questions no matter which sector you are working within – our team has a knowledge that has breadth and depth over a multitude of areas and skills.

In the digital age a social media strategy is key for any business and you can’t afford to be left behind.

BCL Marketing has a vastly experienced team when it comes to developing social media strategies for businesses just like yours.

Taking time to understand you

The first crucial thing to do is to make sure that we understand your business and what resources are available.

We use that information, along with a combination of best practice, competitor research and our team’s experience to create a social media strategy that will work for you and your goals.

Making sure you are on the right channel

Your social media strategy could include Twitter, Facebook, Pinterest, LinkedIn, Instagram, Vimeo, YouTube and many more channels. But covering every single one is a fools game.

That is why we get to know you, your business and your customers so that we can use the most appropriate channels for you.

With that knowledge the team will begin looking at the ways we can use those channels to promote your business at the right time and in the right voice with a content strategy that gives you the maximum exposure.

Keep it in house or let us do the day-to-day work – it’s up to you

At BCL Marketing we believe that nobody knows your business better than you. So once we deliver your plan we can also train your staff on the techniques needed to make the strategy a success.

However, we know that time is precious and sometimes self-management is not always possible. In that instance BCL Marketing offers a social media management service that you can take advantage of.

No matter which approach you take be assured your social media strategy will be built in a way that means you are best placed to succeed.

Social Media Strategy that sets the tone

As an ever-evolving landscape, social media brings a host of challenges for brands of all sizes. But with these encounters comes the chance to reach new customers, increase loyalty and brand recognition. All of which can contribute to your bottom line.

Each platform plays by its own rules, making it even more important to set an overarching strategy, devised from finding out exactly what and when your customers want to hear from you. When broken down by platform, you’ll need to decide how best to communicate – from hashtags to live video streaming.

A considered approach to social media strategy

Social media is about creating and joining conversations with your audience. The best way to manage this can differ vastly from market to market, so you’ll need a strategy that sets your team off on the right foot, from the beginning.

At BCL Marketing, we know how to connect with your audience in a way that matters to them – not simply following the latest trends but identifying exactly what will work for your brand and resonate with real people.

We will create a flexible strategy for all of your social channels, in clear and concise documents that are easy to understand at any level. We are an extension of your in-house team, on-hand for support and guidance whatever the need may be.